About
Accomplished Communications Executive with diverse background in media and higher education.
15+ years of management experience at top global media companies.
Fluent in English, Spanish and French, proficient in Portuguese and Italian.
Fortunate and grateful to have worked with so many smart and talented people. Looking forward to working with you, too.
PROFESSIONAL EXPERIENCE
CITY UNIVERSITY OF NEW YORK (CUNY)
New York, NY. 2023 - Present
Director of Communications, Hostos Community College
Oversee Communications for the Office of the President, including Press Relations, Executive and Internal Communications, Branding, Digital and Social Media.
Doubled media outreach efforts and increased presence in press, digital and TV, helping drive up enrollment.
Set new Social Media strategy, increasing followers by 47%, and engagement up 17%
Leading a collaboration across divisions to revamp College website (work in progress)
Dramatically increased video production of brand reels, social media and event coverage.
Lionhorse Media
New York, 2018 - Present
Founder & CEO
Production company developing and producing content for digital and linear media
Provide Lifestyle and Entertainment content to Digital Publishers, such as Wild Sky Media
Branding and Marketing services for Chef Supreme
Marketing content for Healthcare clients, such as Aetna and Centene
Produce podcast “A que no te atreves”, available on all platforms
NBCUNIVERSAL
Los Angeles CA. 2012 - 2017
Vice President, Creative, NBCUniversal International Networks (2015-2017)
Oversaw production of promos and short form content across global portfolio of media brands.
Developed Creative Strategies for international linear and digital feeds of E! and Telemundo.
Developed new forms of digital content, leveraging NBCUni’s key Reality franchises.
Creative Direction for Global and Regional Multi-platform Campaigns.
Executive Creative Director, NBCUniversal International (2012-2015)
Oversaw Creative for On Air Promos for E!, Style and Telemundo International, with 12 feeds in 7 languages.
Launched Telemundo in Africa, overseeing production of channel branding and promos in English and Portuguese.
Provided Creative Services for Marketing, Ad Sales, and TV Distribution.
VME MEDIA
New York, N.Y. 2010 - 2012
Director of Content Creation
Oversaw Production, On Air Promos and Online for Vme, the 4th most widely distributed Spanish language broadcast network in the U.S.
Executive Producer of original programs, overseeing development and production of all new shows.
Creative Director of Marketing and On Air Promotions, overseeing all promo campaigns, branding, and graphics.
CA SQUARE
New York, N.Y. 2006 - 2009
Managing Director & Executive Producer
Managed daily operations of award-winning branding, promotion and design agency, including Client Relations, Marketing, New Business Development and Project Management.
DISCOVERY NETWORKS LATIN AMERICA
Miami, FL 2004 - 2005
Director, Creative Services
Creative Director for Marketing and On Air Promotions for 9 channels: Discovery Channel, Discovery Kids, Animal Planet, Discovery Travel & Living, Discovery Home & Health, People +Arts, Discovery Turbo, Discovery Science, and Discovery Civilizations.
Developed new On Air look and mascot for Discovery Kids, creating Doki, a lasting and lucrative franchise that fuels the brand to this day.
Creative Director for Off Air marketing, overseeing consumer and trade advertising.
WALT DISNEY TELEVISION INT’L
Miami, FL 1998 - 2001
Director of Production & On Air Promotions
Launched the Disney Channel in Latin America, with 3 customized feeds.
Developed and oversaw production of original programs and on air promos.
Hired and managed 33 staff and 16 freelance employees, with offices in Miami, Mexico City, Buenos Aires, and Sao Paulo.
MTV NETWORKS
New York, N.Y. 1989 - 1998
Director, MTV News Latin America (1994-1998)
Directed the news department of MTV Latino, Noticias MTV. Managed editorial, budget and staff to produce daily and weekly news programs and documentary specials.
Producer, MTV News (1991-1994)
Produced documentary specials and segments for MTV News in the United States. Directed video crews, researched and conducted interviews, scripted and edited segments.
Producer, MTV International (1989-1991)
Liaison between MTV headquarters in New York and MTV affiliates in Brazil, Japan and Australia.